Enjoy and experience our baby samples, and let us make parenthood a little easier, one sample at a time.

Register To Win

Enjoy and experience our baby samples, and let us make parenthood a little easier, one sample at a time.

Register To Win

EMPOWER YOUR
BRAND, ONE GIFT
BAG AT A TIME!

Join our  sampling program to connect
directly with Canadian families through
trusted healthcare providers. 

LET'S CONNECT!

TAKE YOUR BRAND
TO THE NEXT LEVEL
WITH BABYBRANDS!

Tap into our exclusive programs to showcase your
products, reach thousands of families, and drive
your brand’s growth like never before. !

KNOW MORE

DISCOVER BABYBRANDS
GIFT CLUB

Canada’s #1 product sampling company, trusted by leading brands to connect with new and expecting parents.

  • Reach Your Target Audience: Engage directly with parents and new parents through our active community and diverse programs, including gift bags, brochures, easels, product inserts, digital ads, and more.
  • Trusted by Professionals: Partner with our network of 2,000+ healthcare professionals who help deliver your products into the hands of parents across Canada.
  • Proven Results: Leverage decades of trust and expertise to build awareness, loyalty, and lasting connections with your audience.
INTERESTED? CONTACT US
Parents Reached Monthly​
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Distributors across Canada
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Brand Partners
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What We Offer

TARGETED SAMPLING AND DISTRIBUTION

  • Extensive Healthcare Network: Partner with 2065+ healthcare centers nationwide.
  • Direct Consumer Reach: Connect with over 343,540+ parents annually
  • Trusted Delivery: 98% of our gift bags distributed through healthcare professionals
  • Demographic Focus: 80% of recipients are first-time mothers

STRATEGIC MARKETING SOLUTIONS

  • Trade Show Presence: Enhance brand visibility at baby shows across Canada
  • Social Media Amplification: Boost your digital footprint with targeted campaigns
  • Website traffic: Expand your reach by joining our network 

DATA-DRIVEN
INSIGHTS

  • Consumer Behavior Analysis: Gain valuable demographic data via registration forms
  • Market Intelligence: Design future strategies with consumer driven insights

BABYBRANDS GIFT CLUB
PROGRAMS

Sampling Gift Bag

Over 20k monthly circulations to new and expecting parents through a network of healthcare centers and trade shows. This program ensures your brand is in the hands of the right consumer.

Reception Hub Displays

Your Brand in Their Trusted Spaces. Position your brand in doctors’ offices and healthcare centers through visually engaging easels and brochures.

Buyers guide (Magazine)

Reach your target through healthcare waiting room magazines and effectively promote your products and services in a trusted, high-visibility space.

Registration Page Ad Placement

Reach 5,000 monthly registrants with strategic, targeted brand messaging on our high-conversion thank you page.

Data Targeted

Build Data-Driven Strategies for Better Connections. Communicate your brand messages and offers directly to your targeted audience.

Complement Your Strategy with Digital Channels

Boost engagement with creative
social media campaigns, targeted email marketing, and strategic placements on high-traffic websites.

READY TO BEGIN? BOOK A MEETING

OUR DISTRIBUTORS

Canada-Wide Healthcare Distribution Network

Our extensive network of over +2,000 healthcare centers, including hospitals, clinics, midwife stations, and more, ensures that your products reach parents directly across Canada. With approximately +264,000 gift bags distributed annually, we provide an unparalleled opportunity to connect with your target audience.

HEALTHCARE CENTERS
Distribution Highlights* (Gift Bags):
  • Alberta: 28,089
  • British Columbia: 16,427
  • Manitoba: 14,793
  • New Brunswick: 6,514
  • Newfoundland and Labrador:
     2,955
  • Nova Scotia: 13,268
  • Ontario: 109,614
  • Prince Edward Island: 5,029
  • Quebec: 55,533
  • Saskatchewan: 11,778

*Please note that distribution numbers are estimates and may vary monthly due to new registrations and the addition of new healthcare offices, ensuring ongoing growth and reach.

Contact form

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Meet some of
OUR PARTNERS
Today's Parent
UC Baby
Wellforia
Sudocrem
Peekapoo
Lovevery
Monthers Lounge
Palmer's
Health Canada
Lansinoh
CST Savings
CeraVe
Canadian Living
Aleva Naturals
Today's Parent
UC Baby
Wellforia
Sudocrem
Peekapoo
CeraVe
Canadian Living

HEAR IT FROM THEM

We have been working with your group for around 20 years and I do not think we would have been able to penetrate the market without this service of delivering samples to new and expectant mothers.

Dave Walt- Sudocrem

President and CEO, Leda Health

Lansinoh is proud to be a part of the sampling line-up with Baby Brand’s Gift Club! Joining Baby Brands Gift Club was a no-brainer; in partnership with providers, the program introduces moms to essentials by providing excellent samples to navigate her registry build. Through Baby Brands Gift Club, we shared our products with thousands of expectant mamas in 2021.

Taylor Ross

Brand Manager - Lansinoh Laboratories

Baby Brands Gift Club has done a marvelous job in identifying the right target and generating consumer trails, this has tremendously helped with Aleva Naturals brand building strategy. We thank you for your service and continued support

William George

President, D&G Laboratories Inc.

Military families face unique challenges and having a child in a province far away from home is not ideal. It helps them find resources, answers, and even reinsurance somehow. Support and information can be found in many ways and the Babybrands gift bag is one of them for sure! So, thank you for helping Canadian families navigate better through parenthood!

Alexandra Riduet

President, D&G Laboratories Inc.

FREQUENTLY ASKED QUESTIONS

You can partner with us by filling out the contact form. We will walk you through our programs to promote your brand via our trusted channels.
We work with a wide variety of products made for babies, moms, dads, and households. These include diapers, wipes, baby wash, skincare for moms, vitamins, educational materials, and more. If your product supports new or expecting families, we’d love to hear from you!
Yes! We offer category exclusivity within the BabyBrands Gift Bags. That means we won’t include any direct competitors’ products from the same category during your campaign, ensuring your brand gets the spotlight it deserves. Exclusivity is subject to availability and agreement terms.
Pricing is based on a few factors like Sample size & weight, Campaign length, and Volume of distribution We offer flexible, customized packages to suit your brand goals. Our team will walk you through the best options during your consultation.
Absolutely! We can either send a sample bag directly to your office or provide detailed photos of its contents. Our bags currently feature top brands like Palmer’s, Aleva, Peekapoo, Sudocrem, and more trusted products for real parents.
Before your campaign goes live, we’ll show you a preview photo or physical sample of the curated monthly gift bag, so you know exactly what’s being distributed.
Yes! We offer feedback collection options through digital follow-ups, surveys, or QR-based forms. Please discuss your feedback goals with us to build them into your campaign.
To book an ad space in our print and digital Buyers Guide, fill out our form or book an appointment with us. Our team will guide you through available formats, pricing, and deadlines. The guide reaches thousands of parents across Canada through clinics, hospitals, and family centers.
Yes! We also offer brochure distribution in healthcare centers, social media promotions (Instagram, TikTok, Facebook, Pinterest, LinkedIn), email marketing campaigns, blog features & storytelling, digital ad placements on our website. Let us help you build a full-funnel strategy to reach new families with impact.
Reach out to our advertising team through info@babybrands.ca, and we will guide you through the process of placing an advertisement in our monthly magazine.

CONTACT US

info@babybrands.ca

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